I do believe that Genres are timeless in the sense they will always represent a group of films. However genres constantly develop and change as the meaning of 'Drama' or 'Romance' changes within society. As more genres and sub-genres are created, it gets harder to categorize films as it is all a matter of opinion.
However, Janet Steinger believes there are four easy ways of defining films:
- 'Idealist method' - predetermined standard
- 'Empirical method' - comparing to other films
- 'Social conventions' - accepted by cultural expectations in society.
- 'Ironic hybridization' - combining elements of different genres.
This means you can always categorize a film into a certain genre.
Why do you think hybrid genres are developing so much?
Hybrid genres have increased in numbers because a hybrid genre creates a bigger crowd. If you make a romance film you will get 1 audience but if you make a romance action film you will get 2 audiences. Also, with the improvement of technology, you can collaborate a wider range of genres together. For example, 'Avatar' is a hybrid genre, consisting of action, adventure and fantasy. They used their technology to their advantage to get the best out of each genre.
Choose one of your products and determine how it does/doesn't conform to a genre.
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