David Gauntlett is a British media theorist that specialises in contemporary media audiences, the every day making and sharing of digital media, and the role of this media in self identity and self expression.
He published an online article named "Media Studies 2.0" in 2007 which created discussion amongst the media studies community. Media Studies 2.0 argues that the traditional form of media studies teaching and research does not consider the changing media landscape where the categories of audiences and producers blur together. He states that new research methods and approaches are needed.
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