Wednesday 27 April 2011

Representation...

1) Who And What Is Being Represented?
In our music video we are representing the artist in a love story narrative. We focused on the lyrics to create   imagery that matched what was being said. Therefore, the artist was represented in a serious and romantic role.

2) How Is That Representation Being Created?
We created this representation mainly through the choice of mise-en-scene. The setting was very important while filming our video. We analyzed the lyrics closely before filming and noticed that they mentioned nature a lot for instance "lakes and seas". So we then chose artistic and natural locations such as a forest, a river and around traditional cambridge architecture to film. These places had a romantic feel about them where you can imagine couples exploring together therefore they linked to the love story theme.

3) Why Did You Create The Representation In That Way? What Was Your Intention?
  We wanted the settings to have a romantic connotation so that the audience interpret the surroundings as romantic places to be. Some people may see the image without any meaning for instance just a forest or just a riverbank but viewers with an artistic eye and romantic side to them will interpret the setting how we intended it to be seen.

4) What Is The Effect Of The Representation?
The intended audience of our song and music video we think is females. This is because the lyrics are a girl    expressing her feelings about her love interest and comparing his beauty to nature. We chose to represent the artist as a mature teenage girl.
The majority of girls dream about a fairytale romance because they are influenced by love stories in films and television programmes, that's where their knowledge of romance comes from.

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