Adam is meant to be the confident, cocky, "cool" guy who is trying to get the girl. What is being represented is a funny attempt for Adam and his friends to win the girls heart, but get rejected. There is a competition between Jack and Harry as well, but it is clear that they are minor characters and Adam is the leader. The girl is not interested in anyone except Joe.
2) How is that representation being created?
This is being created by each character having their own turn to chat her up. Adam seems the most interested and tries the hardest to get her, even fighting for her at the end. Adam is shown as the leader by showing his daily activities before going to college. This lets the audience understand his character more. Also, when he is walking with Jack and Harry, he is in the centre, so is the focus of attention. The fact everything is over the top shows it is a comedy as no one would take things so seriously (such as Jack crying when she walks off, and the fight between Adam and Joe).
3) Why did you create the representation in that way? What was your intention?
The representation was created in this way as it suited the college location. Teenagers were used so it was natural to put them in a typical environment doing typical activities such as socialising and trying to pull a girl. We wanted it to have a comedy effect because the song was upbeat and a serious theme would not suit this, so we decided to have Adam's character be very lively and funny.
4) What is the effect of the representation?
The audience found Adam's character funny and the video appealed to a teenage audience due to the way Adam's character is portrayed and how he acts in a school environment. The audience get to know more about Adam because they get to see his daily routine and who he hangs around with. Adam is shown as a stereotypical "lad" as he is showing off and cocky, and his friends seem to just follow in his footsteps. The denotation of this music video is Adam at the beginning shown as a normal guy getting ready for college. The connotation is that he is actually quite cocky and thinks hes ''all that''.
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