In our music video we are representing the indie kids of the UK. Although Butch Walker is Canadian our video is depicted as a UK version so this is why we would represent indie kids of the UK. People who follow the indie trend would most likely listen to a lot of indie bands and wear the same sort of clothes as their indie music stars so by the way we dress in the video we are representing this type of group. The lyrics in the song also help the representation of indie people as they may relate to the indie lifestyle these people live - i.e. playing guitar, partying, fighting, drugs, lazy, skinny jeans.
3) Why did you create the representation in that way? What was your intention?
We created the representation in this way as we wanted to appeal to the target audience. We wanted to show our representation through the type of music, the lyrics and the visuals in the music video. Our intention was to come across as an indie band who appealed to the indie kids of the country.
4) What is the effect of the representation?
- Representation has an effect to distinguish different types of groups/cultures/interests.
- It allows people to be part of a type of group and to express themselves.
- Allows directors/actors to portray their feelings towards certain types of people/representations.
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