1. Who and What is being represented?- The main focus of our music video, showing who is being represented, is the artist and the band. The artist is being represented as he is the main singer therefore he is being shown as a natural performer being spontaneous. The genre of the song is indie-rock therefore we tried to fixate this into the music video through his personality by making him flamboyant.
2. How is that representation being created?
- Our choice of micro elements helps create our representation we wanted to achieve. Using our choice of cinematography such as long shots of the main artist shows his body language of how he chooses to behave. Another form of micro elements that show this is mise-en-scene. This includes costume and colour which portrays his character because the striking red trousers.
3. Why did you create that representation in that way? what was your intention?
- We created the representation in this particular way because we felt the main focus should contrast other objects in the frame e.g the two members of the band. This was important because it attracts the viewers attention allowing the main artist to stand out.
4. What is the effect of the representation?
- The production shows which factors play which role in the music video to represent a certain figure. In our music video, the genre of the song decided what factors we had to control for example, the way the artist dressed, acted and appeared on screen.References made in our video is a stereotype because we wanted the genre to match his onscreen appearance so we purposely made the song and artist link.
The reception encouraged us to attract a certain audience that have an interest in this genre of music which is indie/rock.
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