Wednesday 11 May 2011
Wednesday 27 April 2011
Representation of own product - P1-04
1) Who and what is being represented? AND 2) How is that representation being created?
In our music video we are representing the indie kids of the UK. Although Butch Walker is Canadian our video is depicted as a UK version so this is why we would represent indie kids of the UK. People who follow the indie trend would most likely listen to a lot of indie bands and wear the same sort of clothes as their indie music stars so by the way we dress in the video we are representing this type of group. The lyrics in the song also help the representation of indie people as they may relate to the indie lifestyle these people live - i.e. playing guitar, partying, fighting, drugs, lazy, skinny jeans.
3) Why did you create the representation in that way? What was your intention?
We created the representation in this way as we wanted to appeal to the target audience. We wanted to show our representation through the type of music, the lyrics and the visuals in the music video. Our intention was to come across as an indie band who appealed to the indie kids of the country.
4) What is the effect of the representation?
In our music video we are representing the indie kids of the UK. Although Butch Walker is Canadian our video is depicted as a UK version so this is why we would represent indie kids of the UK. People who follow the indie trend would most likely listen to a lot of indie bands and wear the same sort of clothes as their indie music stars so by the way we dress in the video we are representing this type of group. The lyrics in the song also help the representation of indie people as they may relate to the indie lifestyle these people live - i.e. playing guitar, partying, fighting, drugs, lazy, skinny jeans.
3) Why did you create the representation in that way? What was your intention?
We created the representation in this way as we wanted to appeal to the target audience. We wanted to show our representation through the type of music, the lyrics and the visuals in the music video. Our intention was to come across as an indie band who appealed to the indie kids of the country.
4) What is the effect of the representation?
- Representation has an effect to distinguish different types of groups/cultures/interests.
- It allows people to be part of a type of group and to express themselves.
- Allows directors/actors to portray their feelings towards certain types of people/representations.
Representation...
1) Who And What Is Being Represented?
In our music video we are representing the artist in a love story narrative. We focused on the lyrics to create imagery that matched what was being said. Therefore, the artist was represented in a serious and romantic role.
2) How Is That Representation Being Created?
We created this representation mainly through the choice of mise-en-scene. The setting was very important while filming our video. We analyzed the lyrics closely before filming and noticed that they mentioned nature a lot for instance "lakes and seas". So we then chose artistic and natural locations such as a forest, a river and around traditional cambridge architecture to film. These places had a romantic feel about them where you can imagine couples exploring together therefore they linked to the love story theme.
3) Why Did You Create The Representation In That Way? What Was Your Intention?
We wanted the settings to have a romantic connotation so that the audience interpret the surroundings as romantic places to be. Some people may see the image without any meaning for instance just a forest or just a riverbank but viewers with an artistic eye and romantic side to them will interpret the setting how we intended it to be seen.
4) What Is The Effect Of The Representation?
The intended audience of our song and music video we think is females. This is because the lyrics are a girl expressing her feelings about her love interest and comparing his beauty to nature. We chose to represent the artist as a mature teenage girl.
The majority of girls dream about a fairytale romance because they are influenced by love stories in films and television programmes, that's where their knowledge of romance comes from.
In our music video we are representing the artist in a love story narrative. We focused on the lyrics to create imagery that matched what was being said. Therefore, the artist was represented in a serious and romantic role.
2) How Is That Representation Being Created?
We created this representation mainly through the choice of mise-en-scene. The setting was very important while filming our video. We analyzed the lyrics closely before filming and noticed that they mentioned nature a lot for instance "lakes and seas". So we then chose artistic and natural locations such as a forest, a river and around traditional cambridge architecture to film. These places had a romantic feel about them where you can imagine couples exploring together therefore they linked to the love story theme.
3) Why Did You Create The Representation In That Way? What Was Your Intention?
We wanted the settings to have a romantic connotation so that the audience interpret the surroundings as romantic places to be. Some people may see the image without any meaning for instance just a forest or just a riverbank but viewers with an artistic eye and romantic side to them will interpret the setting how we intended it to be seen.
4) What Is The Effect Of The Representation?
The intended audience of our song and music video we think is females. This is because the lyrics are a girl expressing her feelings about her love interest and comparing his beauty to nature. We chose to represent the artist as a mature teenage girl.
The majority of girls dream about a fairytale romance because they are influenced by love stories in films and television programmes, that's where their knowledge of romance comes from.
1B- Concept 5- Representation.
1. Who and What is being represented?- The main focus of our music video, showing who is being represented, is the artist and the band. The artist is being represented as he is the main singer therefore he is being shown as a natural performer being spontaneous. The genre of the song is indie-rock therefore we tried to fixate this into the music video through his personality by making him flamboyant.
2. How is that representation being created?
- Our choice of micro elements helps create our representation we wanted to achieve. Using our choice of cinematography such as long shots of the main artist shows his body language of how he chooses to behave. Another form of micro elements that show this is mise-en-scene. This includes costume and colour which portrays his character because the striking red trousers.
3. Why did you create that representation in that way? what was your intention?
- We created the representation in this particular way because we felt the main focus should contrast other objects in the frame e.g the two members of the band. This was important because it attracts the viewers attention allowing the main artist to stand out.
4. What is the effect of the representation?
- The production shows which factors play which role in the music video to represent a certain figure. In our music video, the genre of the song decided what factors we had to control for example, the way the artist dressed, acted and appeared on screen.References made in our video is a stereotype because we wanted the genre to match his onscreen appearance so we purposely made the song and artist link.
The reception encouraged us to attract a certain audience that have an interest in this genre of music which is indie/rock.
Representation
Who and what is being represented?
Kanye West is being represented as the main artist in the video. The whole video is based on a narrative that we created from the lyrics of the song. We used visual/lyrics, so what you hear is related to what you see on the screen. The song is about himself and how he regrets the past.
How is the representation being created?
The video is created around the narrative of the song. Representing the story line that Kanye is portraying. We used visual/lyrics to create more of an atmosphere for the viewer. They can see what they're hearing about and vise versa. Also allowing the audience to relate to Kanye.
Why did you create the representation in that way? What was your intention?
We created this representation to help the audience to engage with Kanye and understand why he is how he is.
Kanye West is being represented as the main artist in the video. The whole video is based on a narrative that we created from the lyrics of the song. We used visual/lyrics, so what you hear is related to what you see on the screen. The song is about himself and how he regrets the past.
How is the representation being created?
The video is created around the narrative of the song. Representing the story line that Kanye is portraying. We used visual/lyrics to create more of an atmosphere for the viewer. They can see what they're hearing about and vise versa. Also allowing the audience to relate to Kanye.
Why did you create the representation in that way? What was your intention?
We created this representation to help the audience to engage with Kanye and understand why he is how he is.
Concept 5 Representation
1) Who and what is being represented?
Adam is meant to be the confident, cocky, "cool" guy who is trying to get the girl. What is being represented is a funny attempt for Adam and his friends to win the girls heart, but get rejected. There is a competition between Jack and Harry as well, but it is clear that they are minor characters and Adam is the leader. The girl is not interested in anyone except Joe.
2) How is that representation being created?
This is being created by each character having their own turn to chat her up. Adam seems the most interested and tries the hardest to get her, even fighting for her at the end. Adam is shown as the leader by showing his daily activities before going to college. This lets the audience understand his character more. Also, when he is walking with Jack and Harry, he is in the centre, so is the focus of attention. The fact everything is over the top shows it is a comedy as no one would take things so seriously (such as Jack crying when she walks off, and the fight between Adam and Joe).
3) Why did you create the representation in that way? What was your intention?
The representation was created in this way as it suited the college location. Teenagers were used so it was natural to put them in a typical environment doing typical activities such as socialising and trying to pull a girl. We wanted it to have a comedy effect because the song was upbeat and a serious theme would not suit this, so we decided to have Adam's character be very lively and funny.
4) What is the effect of the representation?
The audience found Adam's character funny and the video appealed to a teenage audience due to the way Adam's character is portrayed and how he acts in a school environment. The audience get to know more about Adam because they get to see his daily routine and who he hangs around with. Adam is shown as a stereotypical "lad" as he is showing off and cocky, and his friends seem to just follow in his footsteps. The denotation of this music video is Adam at the beginning shown as a normal guy getting ready for college. The connotation is that he is actually quite cocky and thinks hes ''all that''.
Adam is meant to be the confident, cocky, "cool" guy who is trying to get the girl. What is being represented is a funny attempt for Adam and his friends to win the girls heart, but get rejected. There is a competition between Jack and Harry as well, but it is clear that they are minor characters and Adam is the leader. The girl is not interested in anyone except Joe.
2) How is that representation being created?
This is being created by each character having their own turn to chat her up. Adam seems the most interested and tries the hardest to get her, even fighting for her at the end. Adam is shown as the leader by showing his daily activities before going to college. This lets the audience understand his character more. Also, when he is walking with Jack and Harry, he is in the centre, so is the focus of attention. The fact everything is over the top shows it is a comedy as no one would take things so seriously (such as Jack crying when she walks off, and the fight between Adam and Joe).
3) Why did you create the representation in that way? What was your intention?
The representation was created in this way as it suited the college location. Teenagers were used so it was natural to put them in a typical environment doing typical activities such as socialising and trying to pull a girl. We wanted it to have a comedy effect because the song was upbeat and a serious theme would not suit this, so we decided to have Adam's character be very lively and funny.
4) What is the effect of the representation?
The audience found Adam's character funny and the video appealed to a teenage audience due to the way Adam's character is portrayed and how he acts in a school environment. The audience get to know more about Adam because they get to see his daily routine and who he hangs around with. Adam is shown as a stereotypical "lad" as he is showing off and cocky, and his friends seem to just follow in his footsteps. The denotation of this music video is Adam at the beginning shown as a normal guy getting ready for college. The connotation is that he is actually quite cocky and thinks hes ''all that''.
Tuesday 26 April 2011
Genre...
1) Do you think genres are timeless? Can we still label films?
We think that genres are timeless because they have been around for years and the story lines are very similar today as they were years ago. The standard genres have been used for many years and can't create a new type of genre without it being a hybrid genre. All the main genres have been covered so it's difficult to develop a brand new one.
2) Why do you think hybrid genres are developing so much?
We think that hybrid genres are developing so much because modern day audiences are getting fed up of predicable story lines. If you know the genre, it can be quite easy to guess what is going to happen throughout the film. Hybrid genres are used to surprise the audience and keep them interested.
3) Choose one of your products and determine how it does/doesn't conform to a genre?
We choose Yasmin's thriller 'A Bit Tied Up' to analyse. The genre is thriller, this is shown to the audience via three different themes including setting, theme/topic and format. You can tell Yasmin's film opening is a thriller from the setting e.g. the main action happens in a dark creepy room which is typical of the thriller genre. For example, the issues and concepts shown in the film. In our thriller, the main action is set around one character who receives a voicemail from the antagonist. This lets the audience know that the antagonist is messing with her head by letting her know that her friend was in trouble, but not giving her any information to tell her were she is. The antagonist seems to be getting enjoyment out of this which then shows the audience the sub genre.
We think that genres are timeless because they have been around for years and the story lines are very similar today as they were years ago. The standard genres have been used for many years and can't create a new type of genre without it being a hybrid genre. All the main genres have been covered so it's difficult to develop a brand new one.
2) Why do you think hybrid genres are developing so much?
We think that hybrid genres are developing so much because modern day audiences are getting fed up of predicable story lines. If you know the genre, it can be quite easy to guess what is going to happen throughout the film. Hybrid genres are used to surprise the audience and keep them interested.
3) Choose one of your products and determine how it does/doesn't conform to a genre?
We choose Yasmin's thriller 'A Bit Tied Up' to analyse. The genre is thriller, this is shown to the audience via three different themes including setting, theme/topic and format. You can tell Yasmin's film opening is a thriller from the setting e.g. the main action happens in a dark creepy room which is typical of the thriller genre. For example, the issues and concepts shown in the film. In our thriller, the main action is set around one character who receives a voicemail from the antagonist. This lets the audience know that the antagonist is messing with her head by letting her know that her friend was in trouble, but not giving her any information to tell her were she is. The antagonist seems to be getting enjoyment out of this which then shows the audience the sub genre.
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